Serving families across Southwest Florida

Wealth planning for this generation and the next.

Independent wealth management and family office services for households with complex finances, from roughly $2 million to $25 million and beyond.

  • RetireesTurning savings intotax-aware income
  • Business ownersBefore, during andafter a sale
  • FamiliesOne plan acrossthe generations
A grandfather and granddaughter trimming a sail together on the bay

Complex wealth deserves more
than average advice.

Three commitments shape every relationship we take on.

Independent advice.

The typical approach

Recommendations that can be shaped by proprietary funds, sales targets or commissions.

At WealthGen Advisors

Unbiased, fiduciary and commission-free. We’re paid by our clients, with no proprietary products to place and no sales quota behind a recommendation.

Rigorous analysis.

The typical approach

Planning handed off to a home office or a software template, with the advisor relaying the result.

At WealthGen Advisors

We do the work ourselves. Sophisticated cases get on-site CFP® and CFA® expertise, and every recommendation is modelled against your taxes, cash needs and estate plan, with the reasoning written down.

Customized strategies.

The typical approach

Model portfolios and off-the-shelf plans applied to whoever walks in the door.

At WealthGen Advisors

Cookie-cutter advice belongs back on the shelf. Your strategy is built from the ground up: detailed cash-flow planning, clear goals, a portfolio built around what you already own, and coordination with your tax, estate and legal advisors.

Led by Ken Hargreaves, CFP®.

“Clients don’t come to us for a product. They come because something is about to change, and they want the math done honestly before it does.”

Ken Hargreaves, Founder & Principal

Ken has spent seventeen years in the financial industry, including nearly a decade as a Vice President at The Capital Group. He holds a Master of Science in Personal Financial Planning and has completed the CIMA® program through the Yale School of Management.

Designations and degrees across our team

  • CFA®
  • CFP®
  • AIF®
  • AWMA®
  • CRPC®
  • CWS®
  • IACCP®
  • CIMA® program, Yale School of Management
  • MS, Personal Financial Planning
Ken Hargreaves, Founder & Principal

Credentials and memberships

  • CERTIFIED FINANCIAL PLANNER™ certification
  • NAPFA
  • Fee-Only Network member
  • Financial Planning Association
  • Investments and Wealth Institute
  • Sarasota Chamber of Commerce

What the work covers,
in one coordinated plan.

401(k) and Plan Services

Plan design, regular fee benchmarking and shared fiduciary responsibility. We can serve as a 3(21) or 3(38) fiduciary and help keep your plan documentation in order.

Learn more →

Retirement planning

Cash flow analysis and budgeting · Income optimization · Recreating the paycheck · Retirement plan check-up · Company 401(k) review and analysis

Tax planning

Investment tax-mitigation strategies · Investment income tax analysis · Low basis tax management strategy · Estate distribution scenario analysis · Roth and IRA conversions

Estate planning

Estate review and analysis · Document storage and planning · Beneficiary reviews · Charitable planning · Estate distribution strategies

Investment management

Portfolio analysis · Asset allocation design and rebalancing · Risk tolerance and performance analysis · Tax-loss optimization strategies · Monitoring and ongoing management

What better planning decisions can be worth.

22.6%

more retirement income, in risk-adjusted terms, estimated from better planning decisions in Morningstar’s model. Roughly equivalent to a 1.59% higher annual return.

Morningstar, “Alpha, Beta, and Now…Gamma,” Blanchett and Kaplan, 2013

64% vs 29%

say they feel financially secure: people who work with an advisor versus those who don’t.

Northwestern Mutual 2024 Planning & Progress Study, Harris Poll, 4,588 U.S. adults

The financial-security figures are self-reported survey responses, not results. The Morningstar figure is a simulated, model-based estimate for a hypothetical retiree, not the performance of any WealthGen Advisors client or strategy. Neither shows that working with an advisor causes better outcomes or predicts any individual’s results. WealthGen Advisors isn’t affiliated with these studies.

What happens when you reach out.

No pressure, no product pitch and no long sign-up process.

  1. 01

    A 15-minute call

    A short conversation with our founder. No cost, no obligation and nothing to prepare.

  2. 02

    We listen first

    Tell us what’s changing: a sale, a retirement date, an inheritance. We’ll ask a few questions about where things stand.

  3. 03

    You decide what’s next

    If we can help, we’ll explain how. If we’re not the right fit, we’ll tell you, and point you somewhere useful if we can.

How we’re paid, and why it matters.

We’re an independent, fee-only firm held to a fiduciary standard. Here’s what that means for you, and where to read the details.

Fiduciary on every engagement

We’re required to act in your best interest in everything we recommend.

Fee-only

We’re paid by our clients, not through commissions or product sales.

Independent custodian

Your assets are held by an independent custodian, not by WealthGen Advisors.

Fees disclosed up front

Our fee schedule is published, and our Form ADV describes our fees and conflicts of interest.

If you go ahead: five conversations before a single dollar moves.

  1. 01

    Questionnaire

    About 15 minutes

  2. 02

    Data gathering

    About 1 hour

  3. 03

    Plan collaboration

    About 1 hour

  4. 04

    Implementation

    About 1 hour

  5. 05

    Plan review

    Ongoing

Questions people ask us first.

Still have one we haven’t answered? Ask it on a 15-minute intro call.

WealthGen Advisors is an independent, fee-only firm. We don’t offer proprietary funds or earn commissions, so our compensation doesn’t depend on which products you choose. Every fee arrangement has trade-offs, including ours: an asset-based fee rises as the assets we manage grow. We describe our fees and conflicts of interest in our Form ADV. Firms are structured in different ways, and it’s always worth asking any advisor how they’re paid.

Through a disclosed advisory fee, never commissions. Our full fee schedule is published on our services page.

An independent custodian holds your assets. WealthGen Advisors provides advice on them but doesn’t hold them.

Retirees, business owners and multigenerational families across Southwest Florida. Our family office services are built for families with roughly $2 million to $25 million and beyond.

No. The intro call is a conversation, not a sales pitch, and we don’t sell products or earn commissions. If we’re not the right fit, we’ll say so.

Downtown Sarasota: 1239 N Gulfstream Ave, Sarasota, FL 34236. Lakewood Ranch: 8130 Lakewood Main Street, Ste 103, Lakewood Ranch, FL 34202.

Get a second opinion from a
CERTIFIED FINANCIAL PLANNER™.

Bring the plan you already have. We’ll tell you what’s working, what’s exposed and whether you need us at all. The first consultation is free.

Book an Intro