Serving families across Southwest Florida

Wealth planning for this generation and the next.

Independent, fee-only wealth management and family office services for retirees, business owners and multigenerational families across Southwest Florida.

  • Fee-onlyPaid by our clients,not by commissions
  • FiduciaryRequired to act inyour best interest
  • IndependentNo proprietary fundsor products to push
A grandfather and granddaughter trimming a sail together on the bay

How families and
companies work with us.

401(k) and Plan Services

Plan design, regular fee benchmarking and shared fiduciary responsibility. We can serve as a 3(21) or 3(38) fiduciary and help keep your plan documentation in order.

Learn more →

Retirement planning

Cash flow analysis and budgeting · Income optimization · Recreating the paycheck · Retirement plan check-up · Company 401(k) review and analysis

Tax planning

Investment tax-mitigation strategies · Investment income tax analysis · Low basis tax management strategy · Estate distribution scenario analysis · Roth and IRA conversions

Estate planning

Estate review and analysis · Document storage and planning · Beneficiary reviews · Charitable planning · Estate distribution strategies

Investment management

Portfolio analysis · Asset allocation design and rebalancing · Risk tolerance and performance analysis · Tax-loss optimization strategies · Monitoring and ongoing management

Meet our founder, Ken Hargreaves.

“Clients don’t come to us for a product. They come because something is about to change, and they want the math done honestly before it does.”

Ken Hargreaves, Founder & Principal

Ken has spent seventeen years in the financial industry, including nearly a decade as a Vice President at The Capital Group. He holds a Master of Science in Personal Financial Planning and has completed the CIMA® program through the Yale School of Management.

  • CFP®
  • AIF®
  • AWMA®
  • CRPC®
Ken Hargreaves, Founder & Principal
  • Tieler Gittleman
  • Jennifer Doak
  • Richard Rayles

What better planning decisions can be worth.

22.6%

more retirement income, in risk-adjusted terms, estimated from better planning decisions in Morningstar’s model. Roughly equivalent to a 1.59% higher annual return.

Morningstar, “Alpha, Beta, and Now…Gamma,” Blanchett and Kaplan, 2013

64 vs 66

expected retirement age for people who work with an advisor versus those who don’t.

Northwestern Mutual 2024 Planning & Progress Study

The retirement-age figures are survey responses about expectations, not results. The Morningstar figure is a simulated, model-based estimate for a hypothetical retiree, not the performance of any WealthGen Advisors client or strategy. Neither shows that working with an advisor causes better outcomes or predicts any individual’s results. WealthGen Advisors isn’t affiliated with these studies.

How we’re paid, and why it matters.

We’re an independent, fee-only firm held to a fiduciary standard. Here’s what that means for you, and where to read the details.

Fiduciary on every engagement

We’re required to act in your best interest in everything we recommend.

Fee-only

We’re paid by our clients, not through commissions or product sales.

Independent custodian

Your assets are held by an independent custodian, not by WealthGen.

Fees disclosed up front

Our fee schedule is published, and our Form ADV describes our fees and conflicts of interest.

Five conversations before a single dollar moves.

  1. 01

    Questionnaire

    About 15 minutes

  2. 02

    Data gathering

    About 1 hour

  3. 03

    Plan collaboration

    About 1 hour

  4. 04

    Implementation

    About 1 hour

  5. 05

    Plan review

    Ongoing

Questions people ask us first.

Still have one we haven’t answered? Ask it on a 15-minute intro call.

WealthGen Advisors is an independent, fee-only firm. We don’t offer proprietary funds or earn commissions, so our compensation doesn’t depend on which products you choose. Every fee arrangement has trade-offs, including ours: an asset-based fee rises as the assets we manage grow. We describe our fees and conflicts of interest in our Form ADV. Firms are structured in different ways, and it’s always worth asking any advisor how they’re paid.

Through a disclosed advisory fee, never commissions. Our full fee schedule is published on our services page.

An independent custodian holds your assets. WealthGen Advisors provides advice on them but doesn’t hold them.

Retirees, business owners and multigenerational families across Southwest Florida. Our family office services are built for families with roughly $2 million to $25 million and beyond.

A 15-minute intro call with our founder, at no cost and no obligation. If it’s a fit, we build your plan with you over five conversations before a single dollar moves.

Downtown Sarasota: 1239 N Gulfstream Ave, Sarasota, FL 34236. Lakewood Ranch: 8130 Lakewood Main Street, Ste 103, Lakewood Ranch, FL 34202.

Credentials and memberships

  • CERTIFIED FINANCIAL PLANNER™ certification
  • NAPFA
  • Fee-Only Network member
  • Financial Planning Association
  • Investments and Wealth Institute
  • Sarasota Chamber of Commerce

Get a second opinion from a
CERTIFIED FINANCIAL PLANNER™.

Bring the plan you already have. We’ll tell you what’s working, what’s exposed and whether you need us at all. The first consultation is free.

Book an Intro