Wealth management and family office services, Sarasota and Lakewood Ranch

Planning built to outlastthe person who wrote it.

WealthGen Advisors is an independent, fee-only wealth management firm and multi-family office working with retirees, business owners and multigenerational families on the decisions that compound across a lifetime, and past it.

Standards we
are held to

CERTIFIED FINANCIAL PLANNER™ certificationNAPFAFee-Only Network memberFinancial Planning AssociationInvestments and Wealth InstituteSarasota Chamber of Commerce

What we do

Three ways families andcompanies work with us.

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Comprehensive planning

Retirement income, tax-aware withdrawals, equity compensation, estate coordination and investment management, held together by one plan rather than five separate opinions.

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401(k) and plan services

Plan design, fee benchmarking, 3(21) and 3(38) fiduciary oversight and documented process for business owners who want a retirement plan their employees actually use.

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Family office services

For families with roughly $2 million to $25 million and beyond: investments, retirement income, tax, estate and next-generation planning coordinated by one team.

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Multi-family officeThe coordination of a family office, without the cost of building one.

Family office services

Complex wealth requiresdeeper analysis.

Liquidity events, inherited wealth, concentrated stock and three generations with different goals do not fit a model portfolio. Our family office services bring investments, retirement income, tax and estate planning under one coordinated team, working alongside your CPA and attorney.

  • Independent advice. WealthGen is an independent registered investment adviser. There are no proprietary funds to place, no bank products to cross-sell and no sales quota sitting behind a recommendation.
  • Rigorous analysis. Complex wealth requires deeper analysis. Every recommendation is modelled against your tax position, cash needs and estate plan, and the reasoning is written down so you can check it.
  • Customization. We build around the holdings you already own, including low-basis stock, concentrated positions and tax-constrained accounts, instead of liquidating everything into a model portfolio.

Why this decision matters

Most people are making these decisions alone.

Do not work with an advisor: 73%Work with an advisor: 27%27%of U.S. adults
  • Work with a financial advisor 27%
  • Do not 73%

YouGov Financial Services CategoryView, 9,000+ U.S. adults, March to June 2024

Only 27% of U.S. adults work with a financial advisor. The other 73% are pricing their own retirement, their own tax timing and their own estate exposure, usually once, and usually without a second opinion.

Believe they will be financially prepared to retire
  • With an advisor75%
  • Without an advisor45%

Northwestern Mutual 2024 Planning & Progress Study, Harris Poll, 4,588 U.S. adults

2 years

Earlier retirement, expected

Americans working with an advisor expect to retire at 64. Without one, the expectation is 66.

Northwestern Mutual 2024 Planning & Progress Study

60%

Rank trust above everything else

When people choose an advisor, trustworthiness outranks returns, price and convenience. It is also the one thing a fee-only, fiduciary structure is built to answer.

YouGov Financial Services CategoryView, 2024

Fifteen minutes with our founder is the cheapest way to find out which side of that chart you are on.

Book an intro with Ken
Fee-onlyNo commissions, no product sales, no third-party payments on the advisory side of the house.

The standard we hold

No commissions.No product sales.No reason to sell you anything.

WealthGen Advisors is an SEC-registered investment adviser in Florida. As fiduciaries, our advisors are obligated to act in your best interest, and our fee-only structure removes the commission incentives that quietly shape a lot of financial advice.

Your assets are never held by us. They sit with an independent custodian, so the people managing the plan are not the people holding the money.

  • Fiduciary standard on every engagement
  • Assets held at an independent custodian
  • Transparent, disclosed advisory fees
  • First meeting at no cost and no obligation

How we work

Five conversations beforea single dollar moves.

  1. Step 01

    Questionnaire

    We begin with a set of questions to determine how we can best assist you and serve your interests.

    About 15 minutes
  2. Step 02

    Data gathering

    While we gather information, we work together to establish precise expectations and devise a customized financial strategy that suits your needs.

    About 1 hour
  3. Step 03

    Plan collaboration

    We review your financial situation against your questionnaire to determine whether your goals align with your capabilities.

    About 1 hour
  4. Step 04

    Implementation

    Once the plan is finalized, we present the proposed steps needed to achieve the goals and expectations established during our consultations.

    About 1 hour
  5. Step 05

    Plan review

    Now that the plan is operational, we review and modify it as necessary according to your changing goals and life situation.

    Ongoing

Who you actually get

You meet the founder.You keep the whole team.

“Clients do not come to us for a product. They come because something is about to change, and they want the math done honestly before it does.”

Ken Hargreaves, CFP®, AIF®, AWMA®, CRPC®

Founder & Principal

Seventeen years in the industry, nearly a decade of it as a Vice President at The Capital Group, a $2 trillion global investment manager. A Master of Science in Personal Financial Planning, the CIMA® program through the Yale School of Management, and a seat on the advisory boards of two USF colleges of business.

Richard Rayles

IACCP®

Director of Operations and Chief Compliance Officer

Credentials held across the team

  • CFA®
  • CFP®
  • AIF®
  • AWMA®
  • CRPC®
  • CWS®
  • IACCP®
  • CIMA® program, Yale School of Management
  • MS, Personal Financial Planning
  • Series 65

Latest insights

Reading worth your time.

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Get a second opinion from aCERTIFIED FINANCIAL PLANNER™

Bring the plan you already have. We will tell you what is working, what is exposed and whether you need us at all. The first consultation is free.